October 1, 2004
How to Cite
Low, Brian J. 2004. “The Hand That Rocked the Cradle: A Critical Analysis of Rockefeller Philanthropic Funding, 1920-1960”. Historical Studies in Education / Revue d’histoire De l’éducation 16 (1), 33-62. https://doi.org/10.32316/hse/rhe.v16i1.434.
Past research into the mental hygiene movement in Canada
and the United States has tended to view it in isolation from
co-temporary projects funded by Rockefeller philanthropy, such
as mass communications research. The mental hygiene campaign
aimed to modify adult-child relations by reducing the influence
parents and teachers held over children’s personality
development; the central aim of mass communications research was
the development of conformity of opinion. One a project of
social engineering, the other of social control, the two
projects combined appear to have possessed considerable
potential to work in concert to shift weight in the socializing
matrix from families and schools to the media at the outset of
the post-World War II baby boom.